Award-winning GTM executive who drives growth by combining foundational strategy, proven frameworks, including The Marketing Growth Formula (TM), and modern AI-enabled marketing approaches to deliver profitable, measurable results.
Amazon Best-Selling Book
I wrote The Marketing Growth Formula, to provide a practical guide to blending timeless strategies with modern tech and playbooks for profitable growth.
I help growing companies succeed through the right mix of people, process, and AI-powered automation and tech, moving from strategy through execution.
Leveraging The Marketing Growth Formula™, a proven framework used across advisory, planning, and execution to help B2B companies align marketing strategy, go-to-market (GTM) planning, and growth.
Create, plan and execute strategies that drive measurable results.
Practical GTM approach to align teams and reach ideal customers
Content that resonates with your core market and converts
Differentiate your business to stand apart and fuel growth
Actionable executive dashboards to track performance and ROI
Guidance for business leaders to scale and drive long term results
Connected marketing systems powered by automation
Operationalize and simplify through people, process and technology
Create, plan and execute strategies that drive measurable results.
A proven framework used across advisory, planning, and execution to help B2B companies align marketing strategy, go-to-market (GTM) planning, and growth.
Practical GTM approach to align teams and reach ideal customers
Content that resonates with your core market and converts
Differentiate your business to stand apart and fuel growth
Actionable executive dashboards to track performance and ROI
Guidance for business leaders to scale and drive long term results
Connected marketing systems powered by automation
Operationalize and simplify through people, process and technology
Our mission is to help businesses transform and achieve an entirely new level of success. You may be looking to expand into new business segments, realign your ideal customer profile, drive revenue, or increase brand awareness.
Discussion on B2B Marketing with Terri Hoffman, CEO of Marketing Refresh
About Heidi
Accomplished marketing executive guiding companies on profitable growth by building strong marketing strategies, GTM (Go-to-Market) plans that truly deliver results. Positions your brand, product or service to stand out in the market and show your unique value through authentic messaging. Provide companies with a clear view of results and performance that are quantified, data-driven. Leveraging years of experience and expertise leading Marketing and GTM teams from large enterprise to medium-sized SaaS to small business through a mix of talent, process and technology including the latest in AI, Artificial Intelligence Creator of the Marketing Growth Formula™ framework including methodology, consulting, book, and workbook resources.
We’ll map a specific plan for your business
