Fractional CMO & Growth Partner
Executive Strategy to Execution

Award-winning GTM executive who drives growth by pairing foundational strategy with proven frameworks and modern playbooks, for profitable, measurable results.

Amazon Best-Selling Book

I wrote The Marketing Growth Formula, to provide a practical guide to blending timeless strategies with modern tech and playbooks for profitable growth.

Book cover: The Marketing Growth Formula by Heidi Hattendorf.

Real Marketing. Real Results.

I help growing companies succeed through the right mix of people, process, and AI-powered automation and tech, moving from strategy through execution.

Where We Can Work Together

Marketing Strategy

Create, plan, and execute strategies that drive measurable results

Go-To-Market Planning

Practical GTM approach to align teams and reach ideal customers

Content that Connects

Content that resonates 
with your core market and converts

Positioning & Messaging

Differentiate your business to stand apart and fuel growth

KPI, Metrics & ROI

Actionable executive dashboards to track performance and ROI

Business Coaching

Guidance for business leaders to scale and drive long term results

Modern Digital Systems

Connected marketing systems powered by automation

Scale for Success

Operationalize and simplify through people, process and technology

Why Transformation Insights?

Our mission is to help businesses transform and achieve an entirely new level of success. You may be looking to expand into new business segments, realign your ideal customer profile, drive revenue, or increase brand awareness.

Discover the Latest Insights

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Authentic Business Growth Podcast

Marketing in an Automated World

Revenue Boost: A Marketing Podcast Logo

Modern Go-to Market Tactics

Insights for scalable B2B Growth

B2B Marketing Methods, hosted by Marketing Refresh.

Podcast: Growth, Strategy, and Innovation

Discussion on B2B Marketing with Terri Hoffman, CEO of Marketing Refresh

Intentional marketing video with featured speaker.

Podcast: Intentional Marketing

Interview on creating an effective marketing strategy.

Podcast episode with host and guest portraits.

Featured Podcast

Learn about my journey and insights on business strategy.

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Webinar: How AI is Transforming Healthcare

Watch this webinar on ways to leverage AI today in health tech.

Partners

About Heidi

Marketing Executive | Speaker | Author

Accomplished marketing executive guiding companies on profitable growth by building strong marketing strategies, GTM (Go-toMarket) plans that truly deliver results. Positions your brand, product or service to stand out in the market and show your unique value through authentic messaging. Provide companies with a clear view of results and performance that are quantified, data-driven. Leveraging years of experience and expertise leading Marketing and GTM teams from large enterprise to medium-sized SaaS to small business through a mix of talent, process and technology including the latest in AI, Artificial Intelligence.

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Schedule Your Strategy Call

We’ll map a specific plan for your business